The client came to us with Malina Alcohol Raspberry Liqueur and a clear vision. We built a complete corporate gift package around it — including custom Direct Auto branded coasters, a cocktail recipe card, and a tonic from a Czech family-owned company.
Project in Numbers
Project Gallery
Client Brief
The client approached GiftBaskets with a clear requirement: the corporate gift had to be built around Malina Alcohol Raspberry Liqueur. She was looking for a solution that would visually represent the Direct Auto brand while also providing recipients with a complete experience. Simply placing a bottle into a box was not enough — the package needed to be thoughtfully designed down to the smallest detail.
The second reason she turned to us was purely practical. In previous years, she had packed the gifts herself and nearly lost her mind doing it. This year, she wanted a different approach — a partner who would take care not only of the concept but also the entire production and assembly process.
Our Solution
The key to the concept was combining corporate identity with practical and engaging content. Alongside the liqueur, we designed custom Direct Auto branded coasters — featuring the company’s visual identity on one side and instructions for preparing a cocktail on the other. Recipients have everything they need conveniently included in the package.
To make the gift truly complete, we added a tonic from Tatův sad, a Czech family-owned company — a local choice that brought both authenticity and a story to the gift. The finishing touch was provided by a decorative ribbon and a personalized gift card.
What the Gift Package Included
Malina Alcohol Raspberry Liqueur
The centerpiece of the entire project — the product around which the rest of the package was built.
Custom Branded Coasters
Featuring Direct Auto branding and cocktail preparation instructions. A branded element with a practical purpose that remains useful long after the gift is received.
Tatův sad Tonic
Produced by a Czech family-owned company. A local addition that elevates the gift from “a bottle in a box” to a complete experience.
Ribbon and Gift Card
The details that determine how the gift feels when it is unwrapped.
Result
The project resulted in 8 pallets and more than 600 finished gifts — packed, decorated, and ready for distribution. No stress for the client. No rolls of packing tape scattered around the living room. No hours spent assembling each package by hand.
Direct Auto received a gift package that reflected their brand in every detail — from the coaster to the ribbon. The client gained peace of mind: one partner, one brief, one delivery.
Do You Have Your Own Product or Idea?
Send us your brief — we will take care of the concept, production of branded accessories, and complete packaging. Stress-free on your side.