For the launch of Samsung’s new purple edition, we prepared 1,200 representative gift packages for business partners across three events in Prague and Bratislava. Everything was matched to the exact Pantone shade of the phone — and the first half was delivered in express mode when the client’s schedule shifted.
The order in numbers
The client brief
The client wanted transparent gift packaging so the contents would be visible at first glance. The focus was on aesthetics, representative execution and a clear connection to the phone launch itself. The brief also included the exact Pantone code of the purple shade of the new edition.
The packages were to be delivered to three launch events — one in Prague and two in Bratislava — and support the product introduction for business partners. In total, 1,200 pieces.
Our solution
The main visual motif became the phone’s purple shade, defined by the exact Pantone tone provided by the client. Everything else followed from it — the selection of components, the design of individual items inside, the ribbon colour and the compliment card paper. Either everything fits the shade, or the package feels disjointed.
That is why we included products whose packaging and design could be matched with purple: an energy drink with a “Play” design, magnesium, an energy bar and a luxury pen. The whole package was wrapped in transparent cellophane, finished with a purple ribbon and a handwritten compliment card. The result was a package that looked like part of the product — not a gift placed next to it.
What the gift package contained
“Play” energy drink
Selected also for the can design, which matched the purple visual line of the launch.
Magnesium
A dietary supplement with a wellness dimension — a natural counterpart to the energy drink. For activity as well as recovery.
Energy bar
A practical pocket-sized item for partners, aligned with the overall colour palette of the package.
Luxury pen
A representative item that remains in use — a reminder of the launch long after the event has ended.
When the schedule changed
Shortly after the assignment, the client’s launch event schedule shifted. On Monday morning, we agreed that the first half of the packages needed to be delivered already on Wednesday — not in a week, as originally planned, but within 48 hours.
No long discussions about whether it could be done. We got to work, accelerated the assembly, packed the first half of the order and handed it over on time. The second half then followed according to the original schedule for the remaining events. The client did not have to deal with operations — only approve the outputs.
The result
A representative corporate gift package was created that visually supported the launch of the new product and gave business partners a thoughtful and memorable experience. The Pantone colour, transparent cellophane and coordinated contents made the package a natural part of the launch communication — not a gift “beside” the product.
1,200 packages delivered to three events in two countries, with half delivered in express mode. For the client: one brief, one partner, one calm process.
The more specific the brief, the better the result. A client who provides a Pantone code saves everyone two days of back-and-forth. And because in launch gifting it is the detail that makes the difference, every such shortcut in the brief is immediately visible in the final result.
Planning a launch or a larger event?
Send us your brief — we will take care of the concept, selection of contents aligned with your visual identity, assembly and delivery to the venue. In Czechia and across Europe.